HBCU Photo Archive Grant

Winners Announced

Historically Black Colleges and Universities (HBCUs) have been the foundation for academic and cultural development in the United States for well over a century. The new Getty Images Photo Archives Grants for HBCUs was created to honor the legacy and history of HBCUs and their contribution to American History.

In partnership with the Getty Family and Stand Together, a philanthropic community tackling some of the biggest challenges of our times, the Getty Images Photo Archive Grants for HBCUs Program commits $500,000 towards the digitization of HBCU photographic archives.

This year's program will support the digitization of up to 200,000 archival photos from the Grant Recipients.

Getty Images will work side‑by‑side with the HBCU Grant recipients during the digitization process. HBCUs retain all copyright, and original photos will be returned to the HBCUs after scanning, along with the newly digitized photos. Getty Images will represent the digitized photos, providing a new revenue source for the HBCU Grant recipients.

We are pleased to announce the Grant Recipients:

Claflin University – Orangeburg, South Carolina (USA)
North Carolina Central University – Durham, North Carolina
Jackson State University – Jackson, Mississippi (USA)
Prairie View A&M University – Prairie View, Texas (USA)

For more information on grant recipients visit here.

All revenue from the HBCUs photos on www.gettyimages.com will be distributed to HBCUs and to continue impacting the Grants Program:

50% will go to Grant recipients.
30% will go to a Scholarship Fund with the goal of supporting the educational future of HBCU students. The scholarships will become available to students in 2022.
The remaining 20% will be reinvested to fund the Getty Images Photo Archive Grants for HBCUs each year; HBCUs can participate each year.

The Getty Images Photo Archive Grants for HBCUs is part of Getty Images’ commitment to anti‑racism, inclusion, and dismantling discrimination including bringing to market unseen historical content and creating revenue streams for organizations working to build a more inclusive society. It is part of the Company’s wider grants program, which since its inception has donated over US$1.8 million to photographers and videographers around the world.

"Photographic collections housed in HBCU’s from the 20th Century focus on the notion of photography as biography and helped shape the fabric of African American identities. These collections explore the cultural values, educational and religious traditions, as well as perceptions of black communities through to the 21st Century. Collective and individual memories are the foundation of these photographs highlighting the classrooms, student activities on campus, scientific explorations, art practices, and the making of portraits from college presidents to teachers and visitors to the campuses. The Getty Images Photo Archive Grants for HBCUs is an essential part of the on‑going documentation and preservation of Black images at HBCUs."

Dr. Deborah Willis, Academic Director, Professor & Chair at NYU Tisch School of the Arts

GRANT RECIPIENTS ANNOUNCED

Grants Application Rules & Requirements:

Application should include:

Biography about their HBCU
Confirmation of copyright ownership of the content to be digitized
A brief description of the state of their current photo library —e.g., analogue vs. digitized
Description of how the digitization project will impact their institution
Application deadline closed: September 30, 2021 (midnight PDT)

Please note: We are sensitive to the impact the global pandemic has had on all institutions. Should any part of your application for the Getty Images Photo Archive Grants for HBCUs be impacted by COVID‑related considerations, please add comments on your grant application. Getty Images will support you in addressing those issues in any way we can. Please also know that should you be awarded the grant, Getty Images and its partners will conduct the digitization in a manner which supports the safety and wellness of your staff and students. Contact us at hbcugrant@gettyimages.com

Award Details: 

The grant will fund the digitization of up to 200k images
Getty Images will manage the digitization process, to take place onsite at the HBCU grant recipient's location. 
The HBCU will provide guidance throughout the digitization process.   
Getty Images will provide funding and mentoring to support HBCU students interested in being apart of the digitization process and learnings about their school. 
The digitization process will begin within two months after the awards are announced and the process will be completed within one year. 
The HBCU grant recipients will retain all copyrights to photos digitized, as well as have the right to use the photos digitized for any use. 
Please review the Terms & Conditions

Disclaimer:  Our grants are not meant to fund: an organization's general operating costs; for‑profit companies; or individual artists in the production of photography. 

GRANT RECIPIENTS ANNOUNCED

Judges

Dr. Tukufu Zuberi

Professor of Sociology – The Lasry Family Professor of Race Relations at University of Pennsylvania 

Dr. Deborah Willis

Academic Director, Professor & Chair at NYU Tisch School of the Arts

Mercedes Cooper

Director of Programming at ARRAY

Renata Cherlise

Founder, Blackarchives.co

Aba Blankson

Chief Marketing & Communications Officer at at NAACP

Raina Kelley

Vice President and Editor‑in‑Chief of The Undefeated

“Getty Images is one of the main sources for imagery. Historically Black Colleges and University have archives of some of the most important images related to Black Lives. The Getty Images Photo Archive Grants for HBCUs is a collaboration that may increase access and dissemination of these important images to the world. The Getty Images Photo Archive Grants for HBCUs also stands as a model of how to leverage resources and organizational structure to remove barriers to diversity of content and purpose.”

Dr. Tukufu Zuberi, Professor of Race Relations & Professor of Africana Studies at the University of Pennsylvania

Will this content be available for commercial use?

The HBCU Photo Collection is considered editorial content and will be made available via Getty Images’ standard licensing workflow for all editorial use.

With all Editorial content on www.gettyimages.com ‑ commercial uses require an approval from the copyright holder. Getty Images would contact the HBCU to secure an approval in all instances where customers express an interest in licensing content from the HBCU Collection for commercial uses.

For more information about licensing editorial vs. Commercial uses on www.gettyimages.com, please refer to our EULA.

How do I see the content currently on www.gettyimages.com which represents my school?

You can conduct a search on www.gettyimages.com – under the Archive or News sections of the site. If content does not surface based on your initial search, try entering colleges or universities in your state. Please note, metadata for archival content on our site may not have the full scope of caption or identifiable information to connect the image to a HBCU. Our goal is to correct this.

How will customers find the HBCU content on www.gettyimages.com?

Getty Images will place all HBCU related content in a new Photo Collection called the HBCU Photo Collection which will include the newly digitized content from the HBCU Grant Recipients. This Collection will also house all existing digital files from HBCUs who apply to the Grants Program and wish to have their content represented. Customers will be able to identify HBCU related content based on the keywords and metadata applied to this content.

Can additional charitable donations be considered for the project?

Our goal for the HBCU Grant is to grow the program to be sustainable through the reinvestment of revenue and additional financial donations to ensure the HBCU Grant can be announced annually. We will consider all charitable donation opportunities to fully invest in the program and ensure the long‑term goal of preserving HBCUs visual history.

Who can apply for this grant?

The Higher Education Act of 1965, defines an HBCU as: “…any historically black college or university that was established prior to 1964, whose principal mission was, and is, the education of black Americans, and that is accredited by a nationally recognized accrediting agency or association determined by the Secretary [of Education] to be a reliable authority as to the quality of training offered or is, according to such an agency or association, making reasonable progress toward accreditation.” .

How many assets will Getty Images digitize?

The winner of the Grant will have the opportunity for up to 100,000 analogue visual assets to be digitized. Included in the Grant we will also offer to apply metadata and licensing opportunities for the winning HBCU’s existing digitized libraries.  

How will the applications be evaluated?

The Grant Applications will be evaluated via a secure site. Getty Images will work alongside Black historians and scholars to review the submissions to ensure they meet guidelines regarding copyright ownership and the availability of content for the program. The judges are listed on the Grants information Page.

What will be the process of digitization?

Getty Images will partner with an established third‑party digitization company to create a workflow and timeline which will be most beneficial for the HBCU Grant Recipients. The HBCU will provide internal personnel to curate the content and validate copyright ownership. A stipend of $1,500 will be issued to students selected by the HBCU Grant Recipient to participate in the project.

The digitization company will manage the scanning and metadata capturing processes to ensure the content meets Getty Images’ standard guidelines. The digitization company will upload scanned images to the HBCU’s Digital Asset Management System and the Getty Images platform.

How will the revenue of the content licensed be spent?

All royalties from the images that are preserved through the Grants are funneled back into impact programs: Fifty percent will go to Grant recipients, who will retain all copyright of the visual assets; thirty percent of royalties will be used for a financial donation to a scholarship fund focused on furthering the education of students at HBCUs; and twenty percent will be reinvested to fund the Getty Images Photo Archive Grants for HBCUs each year.

Who will own copyright of the content?

The winning HBCU will retain all copyright of their visual assets.